Young, affluent travelers disavow luxury defined by older generation
A new generation of travel buyers is embracing definitions of luxury that pose significant challenges to some of the world’s most revered high-end brands.
Suppliers and buyers alike are beginning to realize that travelers younger than the 45- to 55-year-olds who make up the bulk of the market bring with them a different set of standards than their elders. Such travelers are concerned less with opulence and pampering and more with value, authenticity and truly local experiences.
Read more: Young, affluent travelers disavow luxury defined by older generation
In the Spotlight...
After winning bids to host both the 2012 World Cup and the 2016 Summer Olympics, Rio de Janeiro - already a prized destination for American travelers - is solidly in the spotlight.
To meet the expected rush of visitors, a host of infrastructure projects are in the works, from adding hunderds of hotel rooms rooms to a high-speed rail line between SaoPaulo and Rio.
